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We may earn revenue from the products available on this page and participate in affiliate programs. Learn More \u203a<\/span><\/a><\/em><\/p>\n<\/div>\n It\u2019s mid-July, and as tournament trails start their northern swing, the majority of fishing brands and hundreds of anglers make their way to the fishing industry\u2019s largest show, ICAST.\u00a0\u00a0<\/p>\n Media outlets and fishing enthusiasts, both professional and recreational, fill the Orange County convention center to see the latest and greatest from their favorite brands. And as forward facing sonar continues to catch fire, we see companies making products that revolve around the technology as a result.\u00a0<\/p>\n As we sift through the commotion, determining whether or not new designs are \u201cgimmicky\u201d or groundbreaking, original or copy-cats, we\u2019re left with a boatload of new products that we can\u2019t wait to get our hands on.\u00a0\u00a0<\/p>\n We\u2019ll take you through eight noteworthy baits and some cool new fishing gear that stood out at this year\u2019s show.\u00a0\u00a0<\/p>\nBest New Lures from ICAST 2023<\/h2>\n
Berkley Nessie<\/a>: Best of Show Freshwater Soft Bait<\/h3>\n